Objective: Create a sales training that will educate sales teams on the various broacast media in the local environment

Solution: A 3-hr module that trained reps on the pros/cons of Radio; Cable and Broadcast

Skills Showcased: Public Speaking; Sales Training; Educational Collateral Development

Success: Trained 80 sales managers, account managers and sales assistants to sucessfully combat the media competition

Objective: Create a presentation that account managers can use in client meetings to increase color advertisers

Solution: A 6-pg reference tool that promotes the use of color ads

Skills Showcased: Educational Collateral Development

Success: Increase in color advertising

Objective: Create a presentation that account managers can use in client meetings to defend newspaper market share

Solution: A 6-pg reference tool that positions newspaper against cable

Skills Showcased: Educational Collateral Development

Success: Higher retention of newspaper clients; increase in client conversion from other media

Objective: Create a presentation that account managers can use in client meetings to defend newspaper market share

Solution: A 12-pg reference tool that positions newspaper against radio

Skills Showcased: Educational Collateral Development

Success: Higher retention of newspaper clients

Objective: Create a presentation that account managers can use in client meetings to defend newspaper market share

Solution: A 6-pg reference tool that positions newspaper against broadcast television

Skills Showcased: Educational Collateral Development

Success: Higher retention of newspaper clients; increase in client conversion from other media

Objective: Create a presentation that account managers can use in client meetings to defend newspaper market share

Solution: A 12-pg reference tool that highlights the benefits of newspaper advertising

Skills Showcased: Educational Collateral Development

Success: Higher retention of newspaper clients; increase in client conversion from other media