Results-oriented marketing communications professional with 16 years of progressive accomplishments and proven abilities leading corporate planning initiatives, managing projects, and developing employees.

Strong strategic planner, problem solver and persuasive leader.  Committed to managing corporate initiatives and executing projects flawlessly while consistently delivering results and contributing to revenue-generating activities.

Cross-functional team building, communication and interpersonal skills.  Interacts well with stakeholders, vendors, and third-parties. Keen ability to see the “big picture” while staying abreast of business details and industry changes. Recognized for consistent success in developing processes, executing plans to help streamline operations, increase revenue and market share.

CORE COMPETENCIES
Strategic Planning, Social Media, Public Speaking, Marketing, Research, Advertising, Public Relations, Team Building, Project Management, Negotiation, Investor Relations, Media Relations, Survey Design & Evaluation, Writing, Spanish & French Language Translation

PROFESSIONAL EXPERIENCE

Success Manager (8/2008 - present)
Media Marketing, Inc. , makers of Immediate and SlideManager presentation software

Description:

• Work with sales and marketing leaders in various industries including healthcare, finance and media to deliver sales, marketing, presentation and training solutions.
• Provide in-depth needs analysis and enterprise solutions for sales, content management and marketing plans.
• Deliver on-site and webinar based training for clients
• Corporate communications to include print and web/user interaction design and educational collateral development
• Strategic planning with clients on the brink of launching new or revamping dormant initiatives

Advertising Training & Development Manager (7/2007 - 7/2008)
The Charlotte Observer, a division of MCCLATCHY

• Key Achievements:
  • Instrumental in revamping the Advertising Division sales’ culture and business model by introducing a new rate structure resulting in gains in year over year new business as well as increased revenue from current clients
  • Played a key Communications’ role in 4 major initiatives within the past year to improve efficiencies for the company.

Strategic Marketing Manager (7/2005 - Present)
Sun-Sentinel Company, a division of TRIBUNE

• Key Achievements:
  • Responsible for leading my team in the creation and execution of revenue ideas which generated over $150,000 for a category that has seen a tremendous downshift in the market.
  • Implemented processes that helped to create a more productive cross-division consumer marketing partnership that resulted in $50,000 of media exposure – an increase of $35,000 over the previous year.
  • Led and directed a high-performing team of Marketing Strategists/Art Director who were consistently recognized by the company for their leadership, innovation and contributions to overall revenue.
  • Used my negotiation skills with our third-party vendors to ensure that the company’s best interests were represented.  This represented over $8,000 in savings to my department.

Media & Development Manager (2003-2005)
Sun-Sentinel Company, a division of TRIBUNE

• Key Achievements:
  • Played a key role in transforming the company’s culture from a print-centric to a multimedia focus
  • Responsible for ensuring that reps were trained and knowledgeable in broadcast media, competitor strategies and trends.
  • Created sales pitch strategies to support the company’s initiatives to gain market share and revenue resulting in a contribution of $1.2 million in the first year of the program’s inception
  • Managed software training budgets and negotiated with vendors to ensure the best ROI. Saved the company over $100,000 due to a major error on the vendor’s part.

Local Retail Marketing Strategist (1999-2003)
Sun-Sentinel Company, a division of TRIBUNE

• Key Achievements:
  • Promoted after three months as Marketing Associate
  • Recognized by the company with the 2002 President’s Award for Excellence
  • Worked side by side with our broadcast partners to achieve cross-media incremental revenue
      • $500,000 incremental revenue in 2003
      • $400,000 incremental revenue in 2002
      • $550,000 in multimedia sales in 2001
      • $700,000 in multimedia sales in 2000

Public Relations Director (1994-1999)
Creative Connection Marketing Communications Agency

• Key Achievements:
  • Handled million-dollar media budgets and placed media buys as well as secured placement in Better Homes & Gardens, Good Housekeeping, Popular Mechanics and many other National Magazines.
  • Designed and administered employee and consumer surveys for Alcoa Building Products and Piper Aircraft Corp. helping both companies to target quality issues and needs for improvement
  • Wrote feature stories and sold advertising for the building products’ Exterior Advantage Magazine with a circulation of 10,000 nationally.

EDUCATION
Florida International University, Miami, Florida (1990-1994) Bachelor of Science in Communications - Major Public Relations
Global Institute of Language, Plantation, Florida (2003) Advanced Business Spanish
Sun-Sentinel Training (2000 -2005) Developing Leadership Effectiveness, Employee Motivation, Negotiation Skills, Project Management, Supervisory Training, High Impact Speaking

SPECIAL SKILLS
Translation to Spanish and French
Expert in Microsoft Office Suite
Knowledgeable in Adobe CS Suite
Software administrator and corporate trainer for the family of products

AWARDS
Sun-Sentinel Company: President’s Award (2002)
Florida International University: Outstanding Public Relations Student (1994)

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