Palm Beach Classified

Objective: Spearhead a strategic team effort to launch a new micro-local targeted Classified product

Solution: A redesign of the Classified newspaper in addition to in-paper and direct marketing to drive readers to look for the section

Skills Showcased: Project Management; Inter-departmental collaboration with Circulation; Consumer Marketing.

Classified

Objective: Create premium position advertising that can be used to brand the Sun-Sentinel Classified section.

Solution: A series of color ads that mirror the company's overall message in the market: "local, useful, helpful"

Skills Showcased: Project management